The Westford Mill range has vastly diversified over the years. Starting out by offering big value ‘Bags for Life’, they now retail products for home, beauty and everything in between.

Based on the versatility of their products our ‘Bags of Ideas for Life’ concept was born. Using a ‘for this’ and ‘for that’ tone of voice, we categorised the different Westford Mill ranges, with the intention of helping customers easily select the products relevant for their brand and decoration needs.

Absolute was commissioned to art direct, design, and produce their new 2018 brochures. Deliverables included a full lifestyle photography shoot and translation of the final brochure into five additional languages.