Why do up if you can buy new? As a nation obsessed with home renovation Redrow aimed to change the mindset of second hand home-buyers who consider taking on a bit of a fixer upper. The third commercial, which is part of a series, is aimed at families who might be considering building a home extension during the winter months. Our family may not be aware of what they’re letting themselves in for when they start the project at the wrong time of year and quite clearly, the consequences definitely outweigh the benefits.