With over 200,000 oil paintings covering 600 years of art history, the UK arguably has one of the greatest art collections in the world – yet an amazing 80% of it is in storage or held behind closed doors. ‘Your Paintings’ is a BBC website which aims to uncover the entire UK national collection of oil paintings for the nation, telling the stories behind the paintings and explaining where to see them for real.
I was tasked with creating awareness, interest, insight, involvement and interaction with the Your Paintings brand via a multichannel campaign, including advertising, projections, social media and education resources.
