Putting inappropriate items like sanitary towels and condoms down the toilet or basin is an important (but unengaging) issue. The campaign needed focal points that would create discussion and increase visibility of the issue.
We worked closely with the leading model makers MacKinnon & Saunders to transform an engaging 2D idea into a truly revolting 3D character.
We created a launch event to boost awareness through TV, radio and press coverage. The campaign was extended via outdoor media, social media and an online game.