Gun crime is a way of life – whether it’s Christmas or not. With this in mind, we were tasked by Merseyside Police with using the season to highlight the dangers and penalties associated with gun crime. As part of our ongoing ‘Tough Call’ campaign (launched last year), we produced a series of posters designed to make people re-think their actions over the festive season (and hopefully beyond). We chose to use established icons of the season (snowflakes and Christmas crackers) that, upon closer examination, are shown to contain a unique and chilling twist.
 
Making people question their attitudes towards gun crime is never an easy task but (as you can see) intrusive creative solutions such as these can create the visibility needed to bring people face-to-face with the consequence of their own actions.